ONLY THE CREATIVE SURVIVE

Our answer to the question of survival during a difficult time is that “Only the creative survive”.

This answer is inspired by a list of people that we’ve observed during this period as to how they have dealt with challenging times in our lives. In this issue we pay attention to what they have done to keep themselves afloat. One of them is Lukretia Booysen who is developing a solution to the challenge of memorialising our dead loved ones when we can’t even attend their funerals due to COVID-19.

She is part of a group of people that approaches their profession in a creative way that has enabled them to thrive even under adversity.

Our cover stars are leading a South African tech startup, Yoco, that has managed to raise funding during a pandemic. We tell you all about how Yoco does it. In my mind they remain one of the few tech startup businesses you may want to work for in South Africa. Our counterparts in the US agree with me on this one, as a result, Yoco has been chosen by Fast Company (in the US) as one of the 100 Best Workplaces for Innovators.

As the year 2021 draws to a close, I’ve been reflecting about what happened and how we will cope going forward. My Creative Conversation with the Entrepreneurs Organisation (EO) Durban, President, Clinton Holcroft highlights one of the toughest moments during this year, at least for most South Africans and that is the unrest in KwaZulu Natal.  It was one thing for these businesses to deal with the pandemic and then the unrest was added on top of all those challenges. His suggestion is that we need to learn from each other and share experiences more. This he suggests will assist business leaders to deal with their own difficulties by learning from how others dealt with their own challenges. As a loyal reader of Fast Company (SA) magazine we want to become such a space for you. Starting in October 2021 I will be hosting a Twitter Spaces session with leading business people and chat about their experiences. I’m hoping that this will become a useful platform to encourage one another to creatively deal with challenges ahead of us. Be on the lookout for a date and time on Twitter where we will announce our first Twitter Spaces session.

As we plan for 2022 there’s no doubt in my mind that we will continue to have a complex world with more uncertainty. We need to remain positive and creative to thrive. History has shown us that those who survive always see the light even in the darkest moment and creatively workout a solution.

I remain confident in the future that we will look back at this period and marvel at the level of creativity. The question is, how will you use creativity to remain afloat? I hope some of the business stories documented in this issue will inspire you and make your business more resilient.


Wesley Diphoko

Editor-In-Chief, Fast Company (SA).

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