BOOK REVIEW

           Cultureneering

                           By Ian Fuhr

 

When Covid-19 struck, many business leaders turned to technology for help. Technology companies were also quick to develop solutions and suggest ways in which information workers could work from home. Two years later, many have realised that technology is not an answer to everything. Currently, business leaders are grappling with productivity issues that emanate from working from home. The answer, according to Cultureneering, written by Ian Fuhr, is culture. He suggests that one of the greatest lessons of the pandemic is cultural transformation. The book points out that we’ve witnessed an increase in trust, a flattening of hierarchies, and more rapid and agile decision making. He believes the companies that will be most successful in the transition from the pandemic to the post-pandemic workplace will be those that find ways to sustain these cultural benefits. Although Covid-19 has been a source of pain for many businesses, Fuhr suggests it presents a perfect opportunity to make some needed changes, including recreating a culture that will stand you in good stead no matter what the universe throws at you. As someone who has built a successful business based on sound culture – he is founder of the Sorbet Group, the largest chain of beauty salons in South Africa – Fuhr is qualified to talk about the importance of culture in business. He has proved his Cultureneering framework works in his highly-successful Sorbet business. If you want to follow a proven framework, this book should serve as an introduction to the development of a cultural transformation within your organisation. The process starts with always putting people first; understanding your true reason for being; self-reflection; finding the courage to be enough; giving more than you take; and, fighting greed. This is one of those books that goes beyond just requiring you read it. It demands you act and do something within your business that may even mean appointing a “cultureneer” (one whose role includes responsibilities such as facilitating and encouraging alignment with the purpose of the company). Go ahead and read it – but be prepared to act on some of the suggestions to get full benefit.

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